A Personal Level
On a more personal basis, successful joint-effort events with multi-disciplinary professional, Esther Quek, who specialises in branded content and digital marketing, allowed her to open up to more collaborations.
With Salvatore Ferragamo at Straits Clan
Working with Salvatore Ferragamo, Quek and her team hosted the Italian brand’s annual VIP dinner celebrating “living a legacy” in partnership with members-only club Straits Clan. The cosy dinner party saw some of Singapore's most well-dressed individuals and young heirs to family businesses. It was an evening of celebration, a celebration of the past, the present and the future of Salvatore Ferragamo's heritage.
Hostess with the Mostess
With her in-depth knowledge of the brand, and having previously interviewed their previous creative director, Massimiliano Giornetti, Quek sat down with each guest to chat legacy, its power and how it shapes, simultaneously, the people it is intended for and the people leaving it behind.
The scope of influence
With Paul Andrew at the helm of the Ferragamo house, Quek introduced his debut fall-winter 2018 collection to each guest, where he revived prints found in the archives on bags, shoes, dresses and scarves. Each guest walked home with his latest scarf, beautifully wrapped up in the classic red box.