Citizen K Arabia

After a decade of content development at media powerhouses ITP Media Group (Dubai, United Arab Emirates) and Revolution International Pte Ltd (Singapore), Esther Quek took on Editor-in-Chief duties and launched the international luxury title, Citizen K Arabia in the Gulf Cooperation Council (GCC) in April 2016.  

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The Role

In many ways, Editor-in-Chief can be considered as the equivalent of a company’s CEO, especially as their tasks involve a lot of decision-making. Not only does Quek have the authority to define and assign budgets, but she was also responsible for selecting which stories, articles, or columns will be published, in print and on digital 

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Covers and Interviews

In her editorial work, Quek has interviewed many personalities in the Middle East, such as French-Lebanese actress, Razanne Jammal, entrepreneur Mohd Sultan Al Habtoor, Emirati film director, Abdulla Al Kaabi, the late fashion designer Khalid Al Qassimi (son of Sharjah’s Sheikh ruler), and the Lebanese rockers Mashrou Leila, to name a few. 

Haute Couture

If a highest level of fashion were to be defined, it would be haute couture. Frequent couture show attendee, Quek has honed her fashion eye through years of experience. In Citizen K Arabia, she leads the team to visionary art in the form of editorial photoshoots.

Advertorials

The ability to introduce, produce and execute special projects in her leadership role was Quek’s greatest strength. Having previously worked for Revolution International, she specialised in luxury timepieces and jewellery marketing. 

Piaget

When the magazine was first launched in April 2016, Quek partnered with Piaget to showcase their statement jewellery collection to tell the stories of these 6 influential women  living in the Middle East, all photographed near the Burj Al Arab.

Cartier

Before the Cactus de Cartier bold collection was officially launched, Quek was the first in the Middle East to feature them exclusively with Cartier Middle East in a photoshoot. With a production team in Paris, she led the team to a beautiful creation of jewellery pages.